Using data to build with confidence.

Category: News • January 14, 2025

In a rapidly changing marketplace, financial institutions must evolve to meet rising customers’ expectations and accommodate their transactional preferences. Out-dated service models must be made current and easily accessible. Technological provisions should be paired with amenities that make your branch stand out from the competition. Deciding on the necessary changes can be a daunting task, both strategically and financially.

This is especially true for community banks and credit unions that often maintain tighter budgets. As a smaller institution, savvy and calculated business moves are the keys to your growth and success. But when making updates to your branch design, how do you ensure the expenses will be justified? If only you could somehow predict the outcome of your choices with a high degree of accuracy.

It turns out, you can.

Solidus takes the guesswork out of this difficult process by providing critical information that helps you navigate your design options. Through a careful process of gathering and analyzing market data pertaining to your customers’ banking habits and your branch’s overall performance history, Solidus delivers valuable business intelligence that allows your institution to develop a comprehensive investment plan.

We start by asking questions:

  • Who are your current customers and where do you find more of them?
  • Who most resonates with your messaging?
  • Who are your best customers, and which ones offer the best opportunity for growth?
  • How many branches are in your network and how do they rank in performance?
  • What are your branch’s busiest hours?
  • How often do your customers use self-serve technologies?

We also explore the demographics of your customer base, including lifestyle choices and spending habits. This front-end research helps us tailor your service model and identify areas of waste or inefficiency.

Rather than making assumptions based on a one-size-fits-all approach, Solidus uses evidence to steer the design strategy. By putting our faith in data, we ensure a healthy return on your investment, allowing you to take decisive action and move forward with confidence.